Only 1% of books published sell more than 150 copies. We’re here to help change that.

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Our suite of coaching and training courses help published, self-published and yet-to-be-published authors to build their online author profiles, increase their social media influence and market themselves online. Led by bestselling fiction author and digital marketing specialist Nigel Jay Cooper and digital strategist and non-fiction author Andrew Seel.
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AI for author marketing

Expert advice and guidance in how to use AI, specifically ChatGPT, in relation to your book marketing. We’ll help you to learn ChatGPT’s capabilities so you can unlock new levels of creativity, efficiency, and influence – and ultimately, sell more books. Free downloadable course, coming soon.


AuthorSpark picture frame with the words '1% author club' in

book marketing coaching

1% author club

A unique coaching experience led by bestselling fiction author Nigel Jay Cooper and non-fiction author Andrew Seel. Both are digital marketing experts who have worked with some of the world’s biggest brands.
  • Barely 10% of self-published authors sell more than 100 copies of their books (WordsRated, 2022)
  • More than 60% of self-published authors want help with social media and internet marketing (The Author’s Guild, 2019).
This coaching-led course helps authors to grow their online visibility, confidence and influence to sell more books.
A set of 9 live downloadable sessions with a range of supporting materials and an easy-to-follow plan to expand your reach.
We’ll teach you how to find your book marketing niche, how to speed up the process of writing and publishing social media posts to promote your books and crucially, how to expand your social network media network to include book bloggers, readers and book influencers.
Coming soon.

the team behind authorspark

Nigel Jay Cooper

Bestselling author with experience as a traditionally published and indie author. Nigel’s debut novel Beat The Rain was Best Debut Author semifinalist in the global Goodreads Choice Awards. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019 and was ‘called in’ for the Man Booker Prize, a first for his publisher. His third novel Life, Slightly was just released. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive. He was recently nominated for the Blogger’s Author award in the Book Party Awards: “These writers have been nominated by book influencers not just for their wonderful novels, but for their engagement with readers on social media, and showing appreciation and gratitude for the amount of time and work that goes into book blogging.”

the team behind authorspark

Andrew Seel

Andrew has been at the forefront of the digital industry for his entire career. His expertise dates back to the birth of the web and he has a keen eye for what’s coming next. He launched We Are Togethr 17 years ago and made the decision to completely pivot from a social media agency to SaaS advocacy platform ahead of the curve. Before We Are Togethr, Andrew was co-founder of award-winning digital consultancy Getfrank, leading projects for Channel 4 and EMI (eg Gorillaz) and a Senior Editor at AOL UK developing online communities before the advent of social media. Andrew has consulted for numerous brands globally in his career including: Haagen Dazs, Air Mauritius China and Saatchi & Saatchi.
Andrew Seel