You’re an author, not a marketer.
Tough love time. So what?
Actors are actors and not professional interviewees but when a film comes out, they all have to go on the interview circuit, rolling out the same stories and anecdotes 50 times a day until their heads are about to explode.
It’s part of their job.
If you don’t invest in marketing your book, why should a potential reader bother with it?
By invest, I don’t mean financially – not everyone (publisher or individual) can afford the budgets that would make a difference.
I mean with your time.
You’re time poor, you have a family, commitments, another job, even.
Here’s a friendly reminder that you found time to write the thing in the first place so you can find the time to make sure people know about it.
If you make the mistake of thinking it’s someone else’s job that you don’t need to be involved in, your book will likely not reach the audience you want it to.
About The Author
Nigel Cooper
Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.