You go through a lot birthing a novel. Why dump it when it’s finished?

08 October 2022 / By Nigel Cooper

You go through a lot of pain birthing a novel.

Tme, energy, emotional turmoil.

You neglect family and friends and sleep to get the thing finished.

You put yourselves through the trauma of agent and publisher submissions and endless rejection after rejection after rejection.

You land an agent or publisher and you do a million rewrites and edits and make a million compromises. Or you invest in self-publishing, cover artists, editors, proofreaders and book production.

Then your book is finally published! It’s out in the world.

And then…

You stop investing your time in it, moving on to the next project without looking back.

After all, someone else is taking care of all the marketing, right?

It might be a tough pill to swallow but nobody cares about your book as much as you do.

Even if you have a publisher with a marketing budget, nobody – NOBODY – cares about your book as much as you do.

You have to market it.

To do that, you need to build your profile. Genuine connections with potential readers and reviewers.

About The Author

Nigel Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

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