If your novel is good enough, it will market itself
You’ll look desperate and needy if you market your own book
If you have an agent and/or publisher, they take care of all the marketing and PR anyway.
Stop wasting your time banging on about that novel you worked so hard on for so long, you’re embarrassing yourself.
It is other people’s job to make sure potential readers know it exists, not yours.
If you think the above is nonsense, we’re on the same page.
Here’s the reality, whether authors like it or not:
- some authors have both a big 4 publisher AND a large marketing/PR budget behind their novel
- some authors have a big 4 publisher but still have very little marketing/PR budget behind their novel
- some authors have dynamic, engaged agents behind them
- some authors don’t have an agent at all
- some authors have a small or mid-range publisher who simply don’t have significant marketing budgets for their authors
- some authors have well-meaning publishers who lack modern-day marketing expertise to compete in the modern world
- some authors have publishers who still have an old-fashioned approach to marketing and PR
- some authors self-publish.
What do ALL of the above have in common? Every single one of them needs to assist in the marketing and PR effort for their novel, to a greater or lesser degree.
Authors, whether they’re trad published, self-published or yet-to-be published – need to build their own online platform and social media presence to:
- sell more books
- attract more readers