Why does consistency in social media matter if you’re an author?

25 March 2022 / By Andrew Seel

One of the most important success factors for growing your professional social media presence as an author is consistency. Here’s 3 reasons why👇

I’ve seen a few analogies recently for the value of sharing consistently on social media. One of my favourites was from employee advocacy expert David Perry who talks about treating your social media activity like a garden. You can’t expect a lush garden if you stop watering it. It’ll die. It’s the same for reaping the benefits of social media advocacy.

Small improvements every day lead to dramatic change in weeks

Like everything, writing and sharing on social takes practice. Simply thinking about doing it will not help you get better. You need to take the plunge. Sure you will make a few mistakes along the way, but that’s no biggie. Just keep going and within a week or so you will be able to look back and see dramatic improvements.

You get clarity by regularly clearing thoughts out of your head

If you do this consistently you better understand what you think and believe and can quickly grow your viewpoint. This was a big one for me. Writing has really helped my evolve my thinking.

People begin to notice you

Many people feel that if they post on social, the whole world will be judging what they have written. In reality most people won’t even see it. They will only start to notice you when you turn up regularly to comment generously and share value. At which point they will welcome you into the community.

About The Author

Andrew Seel

Andrew has been at the forefront of the digital industry for his entire career. His expertise dates back to the birth of the web and he has a keen eye for what’s coming next. He launched We Are Togethr 17 years ago and made the decision to completely pivot from a social media agency to SaaS advocacy platform ahead of the curve. Before We Are Togethr, Andrew was co-founder of award-winning digital consultancy Getfrank, leading projects for Channel 4 and EMI (eg Gorillaz) and a Senior Editor at AOL UK developing online communities before the advent of social media. Andrew has consulted for numerous brands globally in his career including: Haagen Dazs, Air Mauritius China and Saatchi & Saatchi.

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