It’s a money pit.
If you’re marketing your novel, you have to advertise on social media, otherwise you’ll never be seen outside of your own ‘social media connection’ bubble.
Success on social = how much you spend on social media advertising.
You don’t need to spend a penny on social media to be seen by potential readers.
Take the time to actually understand who your potential readers are, where they spend their time online and what they’re interested in and you’ll know how to talk to them.
Here’s your first step: narrow down five hashtags related to the genre or theme of your novel and follow them.
Scour the posts using these hashtags to find readers. Read their posts. What kind of things they talk about?
Next: engage with their posts. Build a relationship with them, a genuine one.
Once a relationship is established, you can mutually follow one another. You’ll talk to them. They’ll talk to you, they’ll talk about you.
Know your potential readers, don’t just talk at them and hope for the best.
PS: I’m not suggesting social media advertising is all bad, by the way. If you do have some budget and it’s used as part of a bigger strategy, it can be powerful… but it’s not a solution on its own and it will not solve all of your book marketing problems.