Scared of getting started on social media?

05 October 2022 / By Nigel Cooper

When you realise you have to build a social media profile to market yourself and your book, it can be a blow. 

Here’s my tip tips to get moving.

Don’t worry about your own posts to start with.

Sounds counter-intuitive, right? 


Search for hashtags or subjects related to your genre, your story or the theme in your novel. Search for readers who use the #amreading hashtag who like the type of thing you write. 

When you find them, follow them and engage with them. Read their posts and comment on them.

Because the cold, hard reality is that this is what counts if you want to build genuine relationships (and you do – that’s the only way to succeed).

Your own content and posts are secondary.

Hope that helps. 

About The Author

Nigel Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

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