Authors are more than just writers, we’re ‘the face’ of our work. We have to market our books – and therefore ourselves.
For me, that was the hardest thing to get used to after I signed my first publishing deal for my debut Beat The Rain. The expectation that I should build an ‘author brand’.
Despite working in digital marketing for most of my career, that was marketing other people. Being told to do it for yourself is another thing entirely.
If you’re just starting out – either ‘yet to be published’, self publishing or with small press, you’ll need to build a profile.
Here’s 5 key things to help you navigate the process.Linked In Carousel 1: book marketing by Nigel Cooper