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In order to grow your audience on social media, it is important you have real clarity on who they are - not who you *think* they are. You need to...

Early in my career, I stood listening to Damon Albarn and Jamie Hewlett – some of the biggest stars of the day – as they explained their vision for a...

What should authors write and share when posting on social mediaon? A clue, it isn't endlessly saying: 'I've got a book coming out, buy my book, did I mention my...

In my previous posts, I discussed how the first step in building a professional social media presence is to comment on other people’s posts… but at first, even this can...

Consistency is everything when it comes to building you author social media profile. You don't have to do much each day but you do need to do something.

[VIDEO] #AuthorSpark helps authors to build their social media profiles via a mobile app and online training course. Here's the first in our series of free advice to help authors...

When it comes to authors building a social media presence, consistency is by far the most important factor.

If you’re a Twitter user, you may have noticed a new feature was added recently: Communities. As a Twitter junkie, here’s my thoughts.

Fiction authors are increasingly being asked to develop social media profiles to market their books... but digital burnout isn't inevitable.

3 quick and easy tips to help you start building your author social media profile today from @AuthorSparkApp.