How authors can build a consistent habit on social media

30 March 2022 / By Nigel Cooper
Be consistent scribbled note

When you first launch into trying to build a social media presence as an author, you can quickly start to doubt yourself.

When the doubt sinks in, you find you ‘don’t have time for it’. 

The niggling, negative voice in your head starts chatting away, quietly at first but it soon gains momentum:

  • you can’t think of what to write anyway, it’s a waste of time
  • maybe social media isn’t the best marketing tool for you after all
  • if only you’d started years ago – it’s too late now.

Trust me, we all have that inner voice. It can be very persuasive – and while it’s trying to protect you because you feel stressed, it doesn’t have your best interests at heart.

Even if you decide to ignore the voice and hold your nerve and stick with it for a week, you have to understand that growing your influence will take time and commitment.

There will be days when you feel like you’re treading water.

You’ll decide you’re too busy for social. 

You’ll feel like it’s a waste of time.

You need to ignore that voice!

Consistency is everything. 

Yesterday, I told you to start small – whether you’re on Twitter, Facebook or Instagram, start reading your feed and reply or comment on some posts that speak to you.

If you only do that for a week or two, that’s fine. Go at your own pace – small, daily actions add up to big results.

Today’s message is simply this. Be consistent. You need to be active on social most days – even if you’re not posting your own content, you need to comment on other people’s daily.

Now is the best time to start. Off you go. 

About The Author

Nigel Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

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