Authors: don’t build a profile on social media

06 October 2022 / By Nigel Cooper

You’ll get trolled.

Everyone else knows what they’re talking about.

Nobody will respond to your posts, anyway.

You’re not a natural influencer, you can’t build a following.

Other authors seem to be able to post that they burnt the toast and get thousands of likes.

You feel small and overwhelmed.

You don’t have enough fans or followers, nobody is going to listen to you anyway.

Sound familiar? None of it is true, by the way, but I don’t expect you to believe me yet. 

There’s too much above to respond to in one post but know this: likes and comments aren’t the biggest gauge of success: people taking the action you want is. 

Some of my biggest successes have come from people who have told me ‘oh, I saw your post on XYZ and bought your book’ or ‘I saw that post and signed up for your course.’

Did they like or comment on the post? Most often not.

We’re all chasing likes and comments, it’s the name of the game. But don’t get fooled into looking at other people’s likes and thinking that means they’re more successful that you – it’s not necessarily true.

About The Author

Nigel Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

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