Build your online author profile and social media influence with small, manageable daily actions. Sell more books, land your dream publisher or simply reach more readers.


We help published, self-published and yet-to-be-published authors build their social media profiles with small, manageable daily actions that add up to huge results.

in just 30 days…

Build a social media presence

Author 30 Day Social Club is an online course with 9 sessions designed to be spread over 30 days, where you’ll learn to build your social media presence as an author.

Previous participants of 30 Day Social Club courses aimed at professionals building their personal social media profile and brand said:

‘The 30 Day Social Club was a perfect mix of coaching and practical tips and advice. I would thoroughly recommend it to anyone who is looking to broaden their social media presence.’

The course is led by a bestselling published author and a global digital marketing expert from Togethr and is supported by the unique AuthorSpark mobile app, providing you with daily tips, advice and content ideas throughout the 30 days (and beyond if you choose).

If you don’t want to take the course, you can subscribe to use the Author Spark app only – it’s your choice.

AuthorSpark 30 Day Social Club and the AuthorSpark App launch on 7 November 2022. Super early bird prices are available now.

is Author 30 Day Social Club

Right for you?

If you recognise any of these then AUTHOR 30 Day Social Club is for you:
  • You’re an aspiring OR established author and you want to build your profile on social media but aren’t sure how to start.
  • Social media isn’t for you – you’re a writer, not an influencer – but you know you’re supposed to have a presence online.
  • You’ve tried building a profile on social media but struggle to get people to engage with your posts.
  • You suffer from imposter syndrome when you go onto social media and don’t think people will take you seriously as an author.
  • You’ve tried to build a social media profile but it stalls because you don’t maintain a consistent presence.
  • You don’t know how to reach the wider reading community of bookbuyers, authors, agents, publishers, book bloggers and reviewers online.
  • Small, manageable daily actions add up to huge results

‘I found the course to be so much more than social media training and could easily be marketed as Life Coaching. It truly is fantastic.’

we give you the skills and support to

Overcome your barriers

We help you overcome the barriers which prevent you from getting started, progressing and building your author voice on social media. Some of the most common barriers to success are:

  • I don’t have time
  • I don’t know what to write on social media
  • Everyone else seems better
  • I’m intimidated by more established authors
  • I don’t know how to start
  • I’ve run out of ideas
  • I don’t have enough followers
  • What if I get it wrong?
  • I don’t do social media
  • What difference will it make?
  • I start but can’t keep it going.
Brick wall with 'breakthrough' written in smashed bricks

sometimes being an author can feel lonely but

You aren’t alone

30 day Social Club is here to help you build a daily social media habit, with ideas that connect you with readers, reviewers and other authors.

You won’t be doing it alone – you will be part of a growing community keen to showcase their expertise. All supported by the expert AuthorSpark team, Nigel and Andrew

we’ll provide tried and tested techniques to

Build a strong daily habit

We will help you build an author profile online while becoming a community with other writers over a 30 day period with small, manageable daily actions.

  • Start small
  • Understand why social is important
  • Collaborate with other writers
  • Find the time each day
  • Build the skills you need as you go
  • Be consistent
  • Measure your progress
  • Succeed

your novel is important but

Your social media profile matters

It used to be that a social media profile was only important for non-fiction authors but increasingly agents and publishers want to see that you can do your bit in the marketing effort for your novel.

If the best time to start building your author social media profile was years ago, the second best time is RIGHT NOW.

We’ll help you incorporate social media into your day without it overwhelming you. Small, manageable daily actions add up to huge results.

In just 30 days you will make a huge leap forward.

do you feel like everyone else is an ‘expert’

Overcome imposter syndrome

When you sit down to write a social media post, you might not know what to say, or you might think it’s already been said by someone else or you might worry that you’ll look stupid, or you’re scared you’ll get it wrong.
If so, you will be like most of the other people who do this course.

Feelings of imposter syndrome, or a fear of public failure are strong feelings which create ‘rabbit in headlights’ moments leading to total inaction.

We will help you face these feelings head on and find techniques to overcome them. We’ll help you incorporate social into your busy schedule without it overwhelming you with small, manageable daily actions.

always running out of ideas for your social posts?

Build a bank of content ideas

By the end of 30 days you will have been active on social media everyday for 30 days in one way or another.
You will have combined posting your own viewpoints with regular commenting on those you want to connect with and influence.

You will have built a bank of thoughts and viewpoints which you have been able to test and evolve.
These will be invaluable in helping you grow your confidence.

You will have listened and been part of conversations with many many people on social media and become part of a community of both published and yet-to-be published authors doing the same thing!


A strong, authentic social media profile is another positive string to your bow when it comes to submitting your manuscript.

Published authors

Get quick, actionable daily goals to build your social media profile and connect with potential readers.

Established authors

Social media is time consuming and you need time to write. Supercharge and streamline your book marketing with AuthorSpark.


You love your authors but some struggle to develop their author brand online. Give them AuthorSpark to support them.

the team behind authorspark

Nigel Jay Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel Life, Slightly is available published on Friday 30 September 2022. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

the team behind authorspark

Andrew Seel

Andrew has been at the forefront of the digital industry for his entire career. His expertise dates back to the birth of the web and he has a keen eye for what’s coming next. He launched We Are Togethr 17 years ago and made the decision to completely pivot from a social media agency to SaaS advocacy platform ahead of the curve. Before We Are Togethr, Andrew was co-founder of award-winning digital consultancy Getfrank, leading projects for Channel 4 and EMI (eg Gorillaz) and a Senior Editor at AOL UK developing online communities before the advent of social media. Andrew has consulted for numerous brands globally in his career including: Haagen Dazs, Air Mauritius China and Saatchi & Saatchi.
Andrew Seel
AUTHOR 30 Day Social Club