AI will replace authors on social media.

04 April 2023 / By Nigel Cooper
  • AI will write all your posts. 
  • It will respond to comments. 
  • You won’t know if people posting are even real anymore.

AI will kill human interaction and creativity on social media.

Or will it?

Instead, could it open up social and bring you more and better opportunities for connection.

The speed AI is evolving is scary – but it’s also exciting. 

Will you be an early adopter who learns how to use AI to their advantage? 

Or will you be left behind? 

Because – and I’m sorry to be the one to break it to you – they’re your options.

People’s reactions to AI can be categorised into three groups:

– Scared of it / avoiding it / hate it (make it go away)
– I’ve tried it, it spews out generic rubbish (I’m not using it anymore)
– I’ve used it, got generic results, but then I learned what it’s good at (I’m growing to love it)

Which category do you fall into? 

Like it or not – and many don’t (especially authors, who can be a ‘traditional’ lot) – AI is transforming the landscape of our world in unforeseeable ways – and the way we market ourselves online is part of that.

AI has the power to optimise content, analyse data, and even write social media posts. 

BUT how effective it is at any of that is up to you. 

How you interact with it, talk to it and frame your requests is EVERYTHING.

Used badly by enough people, it could turn the digital world into a wasteland of generic, uninspired content. We could lose our unique voice.

But I think that means the genuine voices will rise above.

I’m positive AI doesn’t mean human creativity will become obsolete. 

Used well, ChatGPT can help us to hear MORE unique voices. 

Yours, perhaps.

AI is rising. Master it or be mastered.

About The Author

Nigel Cooper

Nigel’s debut novel Beat The Rain was a semi-finalist for Best Debut Author in the Goodreads Choice Awards 2016. His second novel The Pursuit of Ordinary was a finalist in the People’s Book Prize for Fiction 2019. It was also one of the 8-12 titles ‘called in’ for the Man Booker Prize, a first for his publisher. It was also long-listed for The Guardian’s Not The Booker Prize. His third novel will be released in September 2022 and is now available for pre-order. Nigel brings his own experience of the trials of getting published, building an author profile and marketing his own novels to AuthorSpark. As well as co-founding AuthorSpark, Nigel co-founded digital marketing agency and employee advocacy platform We Are Togethr alongside Andrew, alongside online content sister company Togethr Lab. Prior to that he was a newspaper subeditor and a writer and editor for Channel 4 Interactive.

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